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Meet Serina Hartinger, the visionary Founder of Fresh Eyes Development. With a passion for innovation and a knack for adapting to changing landscapes, Serina embarked on her entrepreneurial journey while pursuing her studies at the esteemed University of California, Berkeley.

During her time at Berkeley, Serina delved into the fascinating realm of technology’s influence on both business and culture. Armed with this knowledge, she founded Fresh Eyes Development, a company aimed at breathing new life into brands and online presences. Her early focus on assisting realtors and restaurants resulted in the rejuvenation of their identities, propelling sales growth and operational efficiency through cutting-edge technology and innovative sales strategies.

Serina’s story took a significant turn during the tumultuous period of the COVID-19 pandemic. Demonstrating her adaptability and foresight, she successfully pivoted her business to cater to the unique needs of political campaigns and recruitment marketing for law enforcement agencies across the United States. This transition showcased her ability to navigate uncharted waters and create impactful strategies in diverse domains.

A polymath in the digital landscape, Serina possesses a robust skill set encompassing web development, digital marketing campaigns, branding, graphic design, and video editing. Her creative prowess and technical acumen synergize to craft compelling narratives and visually stunning representations that captivate audiences and drive results.

Serina’s thirst for knowledge and penchant for challenges set her apart. She thrives on immersing herself in new industries, absorbing their intricacies, and devising strategies that leverage the latest technologies and tactics. Each venture becomes an opportunity to broaden her horizons and innovate in ways that keep her engaged and at the forefront of her field.

In 2023, Serina marked a new chapter in her life by tying the knot. Balancing her professional pursuits with personal joys, she splits her time between the dynamic California Bay Area and the enchanting city of Dublin, Ireland.

Serina Hartinger’s journey epitomizes the spirit of an entrepreneur who fearlessly embraces change, rises to challenges, and envisions possibilities where others might see roadblocks. As the driving force behind Fresh Eyes Development, she continues to leave an indelible mark on the business landscape, one innovative stride at a time.

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